Macworld

Reminders When Preparing Files
Please avoid the most common errors in client PDF files by submitting PDF/X-1a certified files. Native applications are not accepted for run-of-book ads. Files should be compliant with the PDF 1.3 Specification (PDF/X- 1a:2001 with output intent CGATS TR001). Images must be hi-res (minimum 300 dpi), CMYK, or grayscale color space. Please flatten all transparencies by using the high-resolution transparency flattener setting. All art is to be within live area (at least 1/4” from trim). Provide 1/8” beyond trim on all sides
for bleed. Please include all printer’s marks and color bars in the file. All marks should be 1/4” outside trim.
Label your files and disks clearly with the following: Advertiser name, Magazine name, Issue date; for example, Advertiser_Macworld_July09.sit

Physical Specifications
Trim Size: 7.875” x 10.5”
Printing Process: Web Offset, SWOP
Binding Method: Perfect
Line Screen: 150 dpi
Total Ink Coverage: Should not exceed 300%

Mechanical Requirements
(No bleed on fractional ads.)
These ads will always appear on the lower half of the page
Fractionals

Full Page
(bleed should be kept 0.25″ from the trim.)

Spread
(bleed should be kept 0.25″ from the trim.)
Total gutter width 0.75” = 0.25” (from live to trim) + 0.125” grind-off x 2 (pages).

Shipping Address:
Macworld Production Department:
501 Second Street, #120
San Francisco CA 94107
Ph: (415) 243-3511 Fax: (415) 243-3543
E-mail:ad_traffic@macworld.com
E-mail attachments must not exceed 3MB. When larger, send files via our FTP site.

FTP Incoming
FTP Host: adz.macpublishing.net
User ID: drop-folder
Password: drøpm3 (note: that’s a zero)

Hard Copy and Proofs
Macworld magazine prints according to SWOP standards. Please provide a proof printed from the final
digital file based on SWOP specifications. Only CMYK process colors are used. PMS, Lab, or RGB
colors will be converted to CMYK which may result in color shifts.  Macworld is not responsible
for the outcome of the ad unless a digital SWOP proof is provided.

File Storage
Digital files will be stored for a period of 3 months after which they will be destroyed.

For Assistance, Contact:Tamara Gargus, Prepress Manager: Ph: (415) 243-3511 E-mail: ad_traffic@macworld.com